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Product of the week

The connection between
Alpina watches and pilots
dates to pre-WW2 times.
Pilot Chronograph
Big Date is a
recognizable example of
Alpina brand!

Wedding stores Andrejevic

Choose your
wedding rings
and enjoy!

Life with Diamonds

She opens a small velvet box and... her face turns rosy by surprise and unconcealed delight : the jewels, skillfully inserted into a golden necklace of surpassing in the box. Around her delicate skin it is more than a gesture of attention: it is his love and oath of fidelity...
When son Kosta was born, Andreja Andrejevic, jeweler from Belgrade, (today aged eighty,) was pleased knowing that his jewelry shop would continue family tradition. He was taught the secrets of jeweler’s trade before World War Two by famous Stojan Orescanin, then the most reputable jeweler on the Balkans.
To his first questions, his father would answer that love for work and honesty was more important than profit that beauty should be hammered away at and polished and that it requires the whole man and whole family and whole life.

The first Kosta’s attempts followed, 30 years of full devotion and - the craft was mastered. "For my father to be proud of me! In honor of our name so it should not fade away!"

Belgrade Boulevard of King Aleksandar, a store window bearing a known name of the jewelers’s trade - Andrejevic - has been shining for seventy years. And it will continue to shine long, because Kosta’s boys, Andreja and Aleksandar are now in family business, both of them graduated GIA gemologist...
Kosta is a traditionalist and a modern man: he introduced into the Andrejevics’art his own inventiveness, but he follows creative trends in the world and applies new technology.
As well as the knowledge acquired in Italian town of Vincenca, at the European branch of the most prestigious school in the world at the Gemological Institute of America (GIA), established in 1931...

We would know little about our past if there were no men’s need to make jewelry and give it to women. Jewelry was used to approach Gods, kisses were thrown and the heads lost because of jewels... You will not find a fairy tale where goodness, honesty and love are not rewarded by jewels... All those who go past the store window in the Belgrade boulevard bearing trademark "AK", stop in front of it attracted by the glittering fairy world, not aware of the magic spell ...

Lidija Kovac


Andrejevic Fine Diamond Jewelry is TOP SERBIAN BRAND for 2014Andrejevic is a Top Serbian Brand!


Andrejevic Fine Diamond Jewelry, on 27th of January 2015, also received valuable recognition as one of the top 13 family companies in Serbia in 2014. VIP BizParter 2014 award is traditionally awarded by a special jury; the organizers are the Serbian Chamber of Commerce, VIP mobile and Chapter4 agency. Winners are selected based on the overall results in business, with a particular emphasis on growth in employment and income, sustainable development and the use of highly sophisticated technologies.